Gorilla Glue said it’s “very sorry to hear” about the plight of Tessica Brown, who went viral after posting about how she accidentally used the company’s spray adhesive to secure her hairstyle.
In her original TikTok, which has been viewed nearly 20 million times, Brown shares that she had used the Gorilla Glue product to finish her ponytail after running out of her usual hairspray. That decision tragically led to a monthlong effort to undo the damage, with many sympathizers following her journey.
In a follow-up TikTok, Brown vigorously rubs shampoo in her hair to no avail. “This is the life I have to live,” she says almost in tears. Over the weekend, Brown told followers she went to a hospital to seek help.
Meanwhile, her family and friends have tried other treatments, like soaking Brown’s head, with seemingly minimal results. Here’s a full timeline of events gathered by Darian Symoné Harvin on her Beauty IRL newsletter.
On Monday, Gorilla Glue released a statement acknowledging Brown’s predicament.
“We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our Spray Adhesive on her hair,” the company wrote on Twitter. “We are glad to see in her recent video that Miss Brown has received medical treatment from her local medical facility and wish her the best.”
Brown did not immediately respond to BuzzFeed News’ request for comment. A GoFundMe campaign she started on Sunday has collected more than $10,000, far exceeding a goal of $1,500.
Many people online, however, are encouraging Gorilla Glue to do more for Brown out of good faith.
“It’s not your fault by any means, but I’m sure a little kindness can go a long way for her right now,” wrote user @TuniSharpe.